Centre for Event and Sport Research, Bournemouth University

The Centre for Event & Sport Research (CESR) builds on the previous success of the MICE Research Unit and utilises the wealth of expertise that already exists within the School in the fields of events and sport.

The early work of CESR has focused on the impact and legacy of major events with particular attention being given to the London 2012 Olympics and the local hosting of the sailing events in Weymouth and Portland.

Despite the 2012 Olympics being a long way off, the large number of themes identified are indicative of the intense interest already generated. Although not established for the sole purpose of meeting the research demands of London 2012 CESR is able to offer expertise in a number of areas which include:

• Tourism, hospitality and events issues: destination branding, diversification and development, sports tourism initiatives, host community impact and perception studies
• Sport issues: sport participation and spectatorship, healthy lifestyles 
• Retail, marketing and branding issues: logistical issues and managing displacement
• Experiential issues: visitor, athlete and host community experiences 
• Sporting Events: social impacts, volunteering and legacy planning

For more information visit the CERS website.